How to write a fabulous fundraising appeal: Give your words UPDOS!

Being able to raise money by writing to your supporters has always been important. But this year with COVID-19 causing the cancellation of many fundraising events, connecting with your donors—and asking them to give—through written correspondence is even more vital than ever. But, writing a letter that will move people to open their wallets isn’t easy. So how do you ensure your message is effective? Easy, give your words UPDOS!…

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